Hi everyone.

First of all, congratulations on your impending pregnancy / newborn child.
I am a senior at New York's Fordham University and am doing a research project to determine if "The Body Shop" should introduce a line of all-natural baby care products. Your opinions truly matter to me and I'd love it if you could take 5 minutes to complete the survey for me. Thanks a lot.


Matt


The Body Shop Questionnaire

Directions: Please answer all that apply.

1)Please indicate your gender.
a.Male
b.Female

2)Which age range do you belong to?
a.21-29
b.30-39
c.40-49
d.50+

3)What is your annual household income?
a.30,000 or less
b.31,000 – 45,000
c.46,000-55,000
d.56,000-65,000
e.65,000+

4)Please indicate your marital status:
a.Single
b.Married
c.Divorced
d.Widowed

5)Have you ever heard of The Body Shop?
(If yes, continue to question 7, if no, skip to question 10)
a.Yes
b.No

6)Which attributes do you think best describe The Body Shop?
(Check all that apply)
___ Trustworthy
___ Expensive
___ High quality
___ Good value
___ Well-known
___ Natural
___ Other: ______

7)Have you ever visited The Body Shop?
a.Yes
b.No

8)If yes, how frequently?
a.Once a week
b.Once a month
c.Once a year
d.Several times a year

9)Where do you purchase personal care products?
a.CVS
b.Eckerd
c.Walgreens
d.Target
e.Department Store
f.Specialty Store
g.Other _______

10)Which brands do you purchase?
a.Johnson & Johnson
b.Aveeno
c.Clinique
d.Suave
e.Generic brand
f.Other _______

11)Do you have children?
(If yes, continue to question 12, if no, skip to question 23)
a.Yes
b.No

12)Where do you purchase baby care products?
a.CVS
b.Eckerd
c.Walgreens
d.Target
e.Babies R’ Us
f.Other ________

13)Which brands do you purchase for your children?
a.Johnson Baby
b.Aveeno Baby
c.Huggies
d.Natural Care
e.Other ________

14)Approximately how much money do you spend on baby care products per month?
a.Under $20
b.$20-$50
c.$50+
15)Do you check the ingredients in products meant for your children?
a.Yes
b.No

16)Would you prefer to use “all-natural” products on your children?
a.Yes
b.No

17)Have you ever used “all-natural” baby care products?
(If yes, continue to question 18, if no, skip to question 20)
a.Yes
b.No

18)Where do you purchase the “all-natural” products?
a.Specialty store
b.Drugstore
c.Online
d.Other _____

19)How often do you use them?
a.All of the time
b.Some of the time
c.Occasionally

20)If you wanted to buy an all-natural baby product, but it was only available at a specialty store (e.g. one in the mall) would you still buy it?
a.Yes
b.No

21)Would you buy an all-natural baby product from the Internet without having sampled it?
a.Yes
b.No

22)On a scale of 1 to 5 (1 = not important, 5 = very important), rate each of the following criteria in terms of choosing personal care products for your children.
___ Quality
___ Well-known brand
___ Price
___ Availability
___ Quantity
___ All-Natural

23)Do you check the ingredients on personal care products before you purchase them?
a.Yes
b.No

24)Approximately how much money per month do you spend on personal care products for yourself?
a.Under $20
b.$20-$50
c.$50+

25)Have you ever purchased a personal care product because it was “all-natural?”
a.Yes
b.No

26)Would you spend more money for personal care products that are “all-natural?”
a.Yes
b.No

27)On a scale of 1 to 5 (1 = not important, 5 = very important), rate each of the following criteria in terms of choosing personal care products for yourself.
___ Quality
___ Well-known brand
___ Price
___ Availability
___ Quantity
___ All-Natural

28)Other than the actual product, which factor would influence you most when deciding to buy a skin care product?
a.Advertising
b.Word-of-mouth
c.Discount offer
d. Other _____